Efficient & Affordable, City Car So Favourites

REPUBLIKA.CO.ID, JAKARTA - The day the traffic problem in big cities like Jakarta, it's just more complex. Jakarta residents are served daily congestion problems, the availability of parking area of ​​diminishing returns, until the concerns of fuel price spikes (BBM).

The presence of city car (city car) may be one option to anticipate in order not to get stuck on the problems earlier. The reason is, because the city car is quite economical and affordable price because of its tiny.

"City car will be the vehicle of choice in 2012," said manager of marketing communications and PT Kia Mobil Indonesia (KIM), Ridjal Mulyadi when contacted by Reuters on Monday (6/2).

Ridjal said the city car of choice because the price is relatively cheaper, futuristic design, and economical fuel consumption. Moreover he said, the city helped change the dynamics of people's lifestyles are likely to be more interested in other forms of minimalism.

Answering the needs of the community, Ridjal revealed, KIM relies All-New Picanto products. All-New Picanto reliance could not be separated from the product which meets all the requirements to become ideal city car. "Picanto fuel efficient, futuristic design and stylist, and an affordable price," said Ridjal promotion.

Sales of All-New Picanto, Ridjal said, targeting the professional segment of the middle class and youth slang. Since its launch in July 2011 until January 2012, the product Picanto has been absorbed by the market as much as 5098 units. Ridjal believe, city car sales figures will continue to rise in Indonesia. "City car brand sales will increase steadily, although not yet able to compete with the MPV," he said.

City car sales increase in 2012 also agreed PT Suzuki Indomobil Sales Director Sales, Davy Tuilan. According to Davy, in 2011 as a city car sales in 2012 are still pretty good, and even tended to increase. This condition is caused by Davy two factors: the price is relatively affordable and fuel-efficient engines.

Davy said, than the price of MPV and SUV, prices are relatively cheap city car. City cars are generally sold below the price of Rp 200 million to the value of the function which is actually not much different from the MPV. At the same time tightening the issue of fuel subsidies by the government would make people switch to more economical vehicles.